Your Newcastle Business is Brilliant. Your Social Media Should Be, Too.

You run a fantastic business here in Newcastle. Whether you're pouring the best flat white in Jesmond, styling the sharpest cuts in the city centre, or running a boutique in the Grainger Market, your quality speaks for itself.

But let’s be honest: does your social media say the same thing?

For busy owners, marketing often falls to the bottom of a never-ending to-do list. The result? Inconsistent posts, blurry photos, and a feeling that you’re shouting into the void.

You don't need to be a marketing guru to make a difference. Here are three simple, effective social media tactics you can use this week to start getting the attention you deserve.

1. Go Hyper-Local with Hashtags

Everyone uses #Newcastle, but your ideal customer thinks more specifically. Are you in #Ouseburn, #Gosforth, or #Heaton? Are you targeting students from #NorthumbriaUni or families in #Jesmond?

Actionable Tip: In your next post, use a mix of broad and specific local hashtags. A cafe in Heaton could use: #NewcastleFoodies #Heaton #ChillinghamRoad #NE6. This helps local people who are actively looking for things in their immediate area find you.

2. Make Your Customers the Stars

The most powerful marketing doesn't come from you—it comes from your happy customers. This is called User-Generated Content (UGC), and it’s gold.

Actionable Tip: Encourage customers to tag you in their photos. Keep an eye on your tagged posts and, with permission, re-share the best ones to your feed or Stories. It’s authentic, builds community, and is content you don't have to create from scratch.

3. Answer the One Question Everyone Has

Don't just sell; help. Think about the most common question you get from customers every day. "What are your opening hours?" "Are you dog-friendly?" "What's your most popular dish?"

Actionable Tip: Create a simple, visually appealing post that answers one of these questions directly. This type of "service content" is incredibly useful, highly shareable, and positions you as a helpful local expert.

The Real Problem Isn't Ideas—It's Time.

These tips work. But they still require time and consistency, two things that are in short supply when you're running a business.

What if you could have a professional, engaging social media presence without sacrificing a single minute you should be spending with your customers?

That's why we created AdToast.

We are your friendly, local creative partner. We handle the posts, the copywriting, the strategy, and the engagement, so you can focus on what you do best. Our affordable monthly plans are designed specifically for Newcastle's brilliant small businesses.

Ready to make your online presence as great as your in-person service?